Cookie Policy

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better experience by remembering your preferences, analysing how you use our site, and delivering relevant advertisements.

This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences when visiting the primestrategy website.

Why We Use Cookies

We use cookies for several important purposes:

  • Essential functionality: To ensure our website works properly and securely
  • Performance analysis: To understand how visitors use our website and improve user experience
  • Personalisation: To remember your preferences and provide customised content
  • Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness

Types of Cookies We Use

Necessary Cookies

These cookies are essential for our website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility.

Legal basis: Legitimate interest (essential for website operation)

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and user experience. These cookies collect information about page visits, time spent on pages, and user interactions.

Legal basis: Consent (you can opt-out via our cookie banner)

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your language preferences, cookie consent choices, and other settings that improve your experience on our site.

Legal basis: Consent (you can opt-out via our cookie banner)

Marketing and Advertising Cookies

We use Google Ads and other advertising platforms to deliver relevant advertisements and measure campaign performance. These cookies track your browsing behaviour to show you personalised ads and enable remarketing.

Legal basis: Consent (you can opt-out via our cookie banner)

Detailed Cookie Information

Below is a detailed list of cookies that may be set when you visit our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion attribution 90 days Marketing
IDE Google Ads - ad personalisation 2 years Marketing

Third-Party Cookies

Our website uses third-party services that may set their own cookies. These include:

Google Analytics

Used to analyse website traffic and user behaviour. Data is processed by Google LLC. Google Privacy Policy

Google Ads

Used for advertising, conversion tracking, and remarketing. Enables personalised advertisements across Google's network. Google Ads Privacy Policy

Google Fonts

Used to display custom fonts on our website. May collect basic usage information. Google Privacy Policy

Google Consent Mode v2

Our website implements Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your consent preferences. This ensures that:

  • Analytics data is collected in a privacy-friendly manner when consent is not given
  • Advertising cookies are only used when you have explicitly consented
  • Conversion measurement respects your privacy choices
  • Data quality is maintained while protecting user privacy

How to Manage Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser

Opt-Out Links

You can opt out of specific tracking services:

Impact of Disabling Cookies

If you choose to disable cookies, please note that:

  • Some features of our website may not function properly
  • You may need to re-enter information on each visit
  • You may see less relevant advertisements
  • We won't be able to remember your preferences
  • Website performance analytics will be limited

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

  • Update the "last updated" date at the top of this policy
  • Notify users through our website or cookie banner
  • Request renewed consent where required by law

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@primestrategy.top

Phone: +47 21557324

Address: primestrategy AS, Bryggen 64, 0116 Oslo, Norway

Business Hours: Monday - Friday, 9:00 - 18:00